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1990’s Fashion - Grunge


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The 1990s in popular culture is typically referred to as the decade of “anti-fashion”. In reality, anti-fashion was only one of many trends in fashion in the 1990s; however the fashion of the 1990s was characterized by a rejection of the fashion of the 1980s. The fashion of the 1990s was also characterized by many overlapping, often contradictory trends. The most significant event in 1990s fashion was the rise of grunge fashion in 1992. In the late 1990s there was a move away from grunge. Retro clothing inspired by the 1960s and 1970s was popular for much of the 1990s.

Early 1990s

The acid washed denim fad of the late 1980s ended in 1990. This fad started to reappear in 2004 and 2005. Varying shades of stonewashed denim became popular, and remained popular through 1998. Denim jackets continued to be popular; slim fit jeans continued to be worn until 1994, but became less popular. Relaxed fit jeans replaced slim fit jeans as the most popular denim pants. White and black t-shirts were popular with boys and men. Hairstyles also moved away from the 80s. The high, hair spray-heavy styles favoured by girls in the 1980s were replaced by long, straight hair, often with bangs. The bowl cut became popular with teenage and pre-teen boys in 1991. The mullet survived in modified form as a male hairstyle through 1992.

The dominant clothing fad at the beginning of the 1990s was fluorescent clothing. The five fluorescent colours were fluorescent blue, fluorescent green, fluorescent orange, fluorescent pink and fluorescent yellow. Fluorescent clothing was especially popular with teenage and pre-teen girls, although some boys wore fluorescent t-shirts. Fluorescent clothing items included t-shirts, sweatshirts, socks, shoelaces, hair scrunchies, and fluorescent fanny packs. In 1991, fluorescent colours were replaced by colours such as coral, hot pink, and turquoise. The popularity of bright colours declined through 1995. Hoop earrings were also a popular accessory for teenaged girls and women in the first years of the 1990s.

A major fad in 1991 was parachute pants. Parachute pants were relaxed fit, tapered leg pants with a drawstring waist. Parachute pants came in bright colours. Such as, neon pink and green and white. A fad of 1992 was heat-sensitive shirts that changed colour depending on the wearer’s body temperature.

Grunge & retro-hippie

The most important event in 1990s fashion was the rise of the grunge style into the mainstream in 1992. Grunge fashion was influenced by grunge music, which achieved mainstream popularity in 1992. Grunge fashion resulted in a decline in the popularity of bright colours. Grunge fashion was dominated by plaid flannel shirts, stonewashed blue jeans, and dark colours like maroon, forest green, indigo, and brown. White and black were also popular colours in grunge fashion. Grunge fashion popularized Doc Martens style shoes and boots, and high top sneakers in red, indigo, forest green, and black. Grunge fashion emphasized long, straight hair. Most teenaged and pre-teen girls already had long hair; only a small percentage of teenage and pre-teen boys adopted the long haired look. Grunge fashion was a unisex phenomenon. Although the grunge look was considered “anti-fashion”, the fashion industry turned the grunge look into a distinct fashion style. The fashion industry began selling such items as plaid hooded sweatshirts, plaid sweatshirt vests, plaid long sleeved t-shirts, and plaid shorts.

The grunge look coincided with the revival of hippie fashion. Hippie fashion actually began to re-enter the fashion world in 1990, with the return of tie-dye shirts. This was followed in 1991 with the advent of sunglasses shaped like the granny glasses of the late 1960s. The full blown revival of hippie fashion began in 1992, with the return of bell-bottom jeans. Crocheted vests, also considered part of the hippie revival, became popular among teenaged and pre-teen girls in 1993. Most fashion critics considered the grunge and the neo-hippie looks complimentary.

Denim overalls regained popularity in 1992. Denim overalls fit well with the grunge and neo-hippie fashions. Denim overalls remained popular through 2000, being adapted to fit the changing styles. Denim shorts became fashionable in 1992. Denim Shortall were popular from 1991 to 1994. White denim became popular among girls in 1992, and remained popular through 1998.

Here is a summary of the most popular trends:

Source: www.apparelsearch.com, www.inthe90s.com

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