about fashion > Trends
Trends
The ruthless business of fashion forecasting - also known as trend spotting - makes its money, as well as its reputation, on the quick and accurate dispersal of such information. Sites such as WGSN and styledetective.com contain all the latest trend info for companies and retailers online, for a substantial fee.
-Yen Tran
Currently, many designers and retailers employ in-house trend-seekers to travel to international cities in search of the latest and the hottest trends and ideas. As a fashion buyer for a retailer you would travel the world in seek of samples of clothing on offer in many different countries for inspiration for your retail store.
It’s a good place to start by looking at sites for fashion trends, to give you an idea of which direction fashion is going. This will give you insight into the latest colours, fabrics, accessories, silhouettes and themes to come. You do not need to be a fashion follower, but it is always helpful to get some inspiration for your designs. Here are some of the places I like to browse:
| www.zara.co.uk www.mango.com www.topshop.com |
www.riverisland.com www.fashion-411.com www.vogue.com |
You might also try to walk the streets, see what people are wearing, how they’re wearing it, and how they’re accessorising it. Often I find if you look at other people’s work, you tend to be influenced by it. Therefore its better to find inspiration from your surroundings. Either by people, nature or even interior design and architecture.
