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Trends
The ruthless business of fashion trend forecasting (also known as trend spotting) makes its money, as well as its reputation, on the quick and accurate dispersal of information on the rise and fall of trends and fads. Sites such as
WGSN
contain all the latest online trend info for companies and retailers, available at a substantial fee of course. It is helpful to use these sites, as they can take much of the legwork out of an already demanding task. Sign up for a collection of sites and select the option which informs you of the latest fashion trends via email. This way, it is possible to always be in the know, without having to manually view the sites each and every day.
Currently, many designers and retailers employ in-house trend-seekers to travel to international cities in search of the latest and hottest trends and ideas. As a fashion buyer for a retailer, you would travel the world in seek of samples of clothing on offer in many different countries for inspiration in your retail store. From
It's a good place to start by looking at sites for fashion design trends, to give you an idea in which direction fashion is going. This will give you insight into the latest colours, fabrics, accessories, silhouettes and themes. You do not need to be a fashion follower, but it is always helpful to get some inspiration for your designs. Here are some of the sites you may find helpful to browse:
www.zara.co.uk
www.mango.com
www.topshop.com
www.riverisland.com
www.fashion-411.com
www.vogue.com
You might also try to walk the streets to see what other people are wearing, how they're wearing it and how they're accessorising it. If you look at other people's work, you tend to be influenced by it. Therefore it’s better to find inspiration from your surroundings; from people, nature or even interior design and architecture. Fashion trends are as unpredictable and unique as the shifting seasons, so keep a look out for the hottest designs that are influencing our global marketplace.
